In combination with Japanese characters, the font unfolds its full charm. The reference to exclusively natural ingredients is important to Nao. 'Shizenbi' means 'natural beauty'.
All letters, numbers and symbols can be constructed using the curves and the grid of the spiral. The course of the spiral, which is often observed in nature, can be seen particularly well in the nautilus shell.
The “Nautilus” font has a high graphic value due to its unique character. It is the link between the Japanese characters and the grotesque font used for descriptions.
Nao developed four fragrance concepts. They were assigned a city equivalent that corresponds to the character of the respective fragrance. The fragrance collections are supplemented by a short associative description.
Fine lines are another graphic element. They provide clarity. The chosen earthy colors, like the city names, convey a feeling for the respective fragrance.
A more detailed description provides even more information about the respective fragrance concept. It also allows the consumer to further identify with the chosen product.
